The influencer marketing industry grew from $1.7 billion in 2016 to an expected $21.1 billion in 2023, transforming the marketing landscape. Influencers, or creators as they refer to themselves, are now a vital part of the marketing toolkit and are impossible to ignore. According to Influencer Marketing Hub, 56 percent of brands invest in long-term relationships with these influential creators. However, brands navigating and managing the creator types and tiers ecosystem face several challenges. This ultimate guide unravels the mystery around creators to help you understand: ● Different influencer tiers ● Influencer campaign strategies ● How to build long-term creator relationships ● Campaign goals that drive more revenue growth
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