Other platforms
LinkedIn: With 900 million users globally, Linkedin is the most popular social media platform for people looking to network and grow their careers. The website is the perfect spot for business-to-business (B2B) campaigns. While anyone can build a following on LinkedIn, the company started cultivating content creators through its Creator Accelerator Program in 2021. Blogs: Blogs stand the test of time, attracting 77 percent of internet users. The enduring popularity of blogs makes them a popular promotional tool for 39 percent of influencers. Blog readers skew older, with 67 percent falling between 30 and 60. Only 27 percent of blog readers are under 30.
While the above is far and away the most popular sites for influencers, you can also use other platforms to reach unique audiences.
Twitter: Though the social media network has fewer active users, you can’t count out a website visited by 20 percent of U.S. adults. At 61 percent, more Twitter users follow influencers than on any other platform. Snapchat: More than 293 million people worldwide use Snapchat daily, reaching 75 percent of the U.S. millennial and Gen Z population. Despite this, only four percent of influencers use the platform. Snapchat is a great place to reach women, who comprise 52.9 percent of its user base. The platform skews young overall, with 48 percent of users falling between the ages of 15 and 24.
Top influencer platforms (and the users on them)
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