5 steps to pitch your brand to creators
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Follow up. Brands approach creators constantly, especially the more popular ones. Your message may have gotten lost in the shuffle.
Once you have a project and an influencer in mind, it’s time to reach out. Follow these five tips for an effective, engaging pitch. 1. Do your research. Ensure that this is the right influencer for the job. Does this creator work with similar brands? Do they make the kind of content you’re looking for?
You may have send hundreds or thousands of messages based on your campaign. For one micro-influencer campaign, fashion brand Ellos partnered with impact.com’s creator managed services team to send more than 5,000 emails to potential influencers—receiving 635 applications back. Automation sped up time-consuming recruiting process. Afterward, you should vet each influencer to ensure a brand fit. Ultimately, the Ellos team partnered with 130 influencers to create content across the Nordic region, highlighting the brand’s fashion and furniture styling. In Finland, Ellos’ conversions grew by 478 percent after switching to impact.com.
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Focus on the creator. Rather than pitching your brand, discuss what catches your eye about the creator’s work and why you think they’re a match. Be clear on project details. Provide vital details such as compensation, required assets, goals, and clear timeframes from the start. Use their agent if they have one. Many content creators now have representation to negotiate partnerships.
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Find and recruit the right creators for your brand
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