How to manage different types of creators CHAPTER 5
While influencers have different management needs, some are universal. Marketers should immediately define key performance indicators (KPIs), aligning influencer compensation with brand goals. Everybody wins when content creators and marketers know what goals to reach. Content guidelines can help protect your brand, but giving creative freedom and letting the creator's authenticity shine through is essential. No matter what type of influencers you work with, they all need space to succeed and ensure the messaging doesn’t clash with their (or the brand’s) identity. If their content feels authentic, it will resonate with their audience and benefit your brand.
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