Managing nano- to micro-influencers
The upside is that they’re far more affordable and drive greater audience engagement than celebrities and macro-influencers.
The sheer volume of nano-and micro-influencers you’ll need to recruit presents similar management challenges for these categories. Campaigns require dozens or even hundreds of smaller influencers to move the needle. Technology can help you manage a growing roster of influencers. Robust partnership management platforms such as impact.com automate workflows. You can automate creator payment processing, track consumer touchpoints, and provide actionable reporting on campaign performance to keep your partnerships moving in the right direction.
How to manage different types of creators
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