Managing mid- to macro-influencers
You can bring more of a personal touch to working with larger-scale influencers since you’re likely to work with fewer for any given campaign.
Consider letting your PR, business development, or social media teams manage macro-influencers if your goals are branding or reach-oriented. Your performance partnerships team is best aligned to drive measurable performance.
Take the time to get to know these influencers. It helps build long-term partnerships and aligns them better with your goals.
How to manage different types of creators
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