Managing mega-influencers and celebrities
With the contractual complexities of fame, your legal, PR department, business development team, or social team can better handle contract management responsibilities for mega-influencers or celebrities. Don’t forget that these influencers need their performance tracked to measure your ROI. It's reasonable to ask mega-influencers to include unique tracking links or codes in their posts to measure performance. A partnership management platform like impact.com lets you automate the creation of influencer contracts—no matter influencer or compensation type. Keep these contracts as a source of truth for all your departments, especially when negotiating with influencers.
How to manage different types of creators
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