How much do influencers charge?
Previously, brands compensated influencers with free products (gifting) and little else. While this was sufficient for some in the past, today’s influencers have evolved into subject matter experts creating high-quality content and should be paid accordingly.
Influencer tier
Compensation*
Nano
$500 - $2,000
Micro
$2000 - $8,000
Mid-tier
$8,000 - $20,000
Macro
$20,000 - $45,000
While many factors go into pricing a sponsored post, creators with bigger audiences typically command bigger paychecks.
Celebrity
$45,000 +
*Based on internal impact.com figures
Creators want to get paid for their work like anyone else.
Influencers are also growing revenue streams, with methods ranging from merchandise sales to direct payments from platforms like YouTube and TikTok. Many have also become more open to compensation packages from brand partnerships, including performance-based commissions.
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