Influencer payment models
While you know what a sponsored post may cost, the mechanics of how creators prefer to be paid depends on who you ask. Most influencers, 84 percent, prefer a flat fee, while 47 percent prefer a hybrid model that combines a flat fee with a performance-based commission structure such as cost-per-action (CPA).
Getting the payment model right can create massive growth for your business. Because of its rigid flat-rate commission structure, menswear brand Mizzen+Main struggled to optimize its partnerships program with incentives based on the value partners brought to the company. Working with impact.com, the team took full advantage of the platform’s flexible commission options to ensure everyone involved brought their A-game. Offering a three percent commission boost for partners using dynamic, performance-based payments encouraged partners to leave rigid commission plans behind. These flexible payment options empowered the business to make the most of each partnership. Mizzen+Main saw a 75 percent year-over-year (YoY) revenue growth thanks to its new partnerships program with impact.com.
Aligning compensation with your creators helps you start off on the right foot and motivate their performance.
Navigate influencer compensation and build lasting relationships
Powered by FlippingBook