Long-term partnerships
These days, creators rely less on one-off brand relationships to supplement their income. Conversely, influencers and brands have much to gain from building long-term, mutually-beneficial partnerships. Longer-lasting partnerships incentivize influencers to dive deeper and better understand your brand, its products, and its story. A deeper understanding enables influencer content to connect better with audiences and drive more sales. However, this approach requires marketers to think differently about influencer partnerships than before.
For a brand to build sustainable long-term partnerships, it will need to revise its approach to two factors: compensation and connection.
Navigate influencer compensation and build lasting relationships
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