Compensation: Long-term partners aren’t simply paid for posts. They’re paid for their partnership by increasing the amount and duration of commissions while offering a broader spectrum of rewards. Like many during the pandemic, the Reef footwear brand turned to influencers to reduce media production costs. However, it did more than just launch a few one-off influencer campaigns. It launched Advocates of Capture in 2021 as an internal agency with 13 content creators paid a yearly retainer. Rather than juggling several brands, these influencers became expert ambassadors for Reef. This strategy freed Reef of production costs and provided their influencers with a stable income.
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