Long-term partnerships
Connection: True partnerships differ from financially motivated relationships encouraged by one-off influencer campaigns. Instead, brands form meaningful relationships with influencers that give them a sense of equity and trust. In 2019, L’Oreal published a value charter for its influencers to forge stronger connections with its partners using transparency. This charter outlines both parties’ commitments and shared values, including respect, tolerance, and inclusion. According to the charter, this represents “a mutual commitment to engage in a genuine relationship in which both [L’Oreal’s] values and those of the influencers are aligned and in harmony.”
Navigate influencer compensation and build lasting relationships
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