Bowlero
As the largest owner and operator of bowling centers worldwide, Bowlero wanted to drive bookings by communicating its unforgettable guest experience to an audience of bowlers, foodies, and nightlife lovers. With the help of the impact.com’s creator managed services team, Bowlero launched an influencer campaign on TikTok and Instagram to showcase that experience and direct users to Bowlero’s booking site using unique tracking links. The campaign doubled the expected impressions, achieving more than 4.4 million. The team also quadrupled the expected reach of the campaign, with an audience of 2.8 million. Users engaged with the 56 pieces of influencer content at a rate of 6.7 percent— 2 percent higher than the industry standard. 57
@ elizabethelias
Brands that got influencer marketing right
Powered by FlippingBook