Creators aren’t new, but they’re evolving CHAPTER 1
Creators can engage audiences as a range of players, including:
Content creators
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Bloggers
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Celebrities
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Key opinion leaders (KOLs)
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Subject matter experts
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To name a few.
Influencer marketing engages audiences, drives brand awareness, and guides consumer purchasing decisions through product placement and endorsements. It puts the reach and authenticity of a creator to work for your brand.
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