Vivino
Vivino, the world's largest online wine marketplace, wanted to educate wine drinkers in a fun and approachable way. So, the company turned to impact.com’s team to identify the right mix of creators to create high-quality content promoting its unique app features. impact.com also amplified posts that drove traffic to the Vivino website. The impact.com team developed, built, and expanded Vivino’s influencer program using a diverse mix of influencer tiers with powerful content production capabilities. Ultimately, impact.com’s influencer strategy doubled Vivino’s previous performance, achieving 1.36m impressions and more than 11k clicks. Partnering with micro-influencers with loyal audiences led to a strong engagement rate, while mid-tier influencers captured vital impressions.
Brands that got influencer marketing right
Powered by FlippingBook