How to choose an influencer platform
To run an influencer campaign like Sephora, you must eliminate manual processes. Influencer management solutions come in three flavors:
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Hybrids. Companies like impact.com provide the right tools, marketplace, and assistance to manage influencer campaigns. These hybrid solutions give your team flexibility to choose the level of service needed.
1. Networks. Like affiliate networks, influencer networks facilitate the partnership for you. They act as a go-between between you and your partners, managing all relationship aspects. While this solution has some obvious benefits, it can also limit your program. For example, networks often restrict you to the partners within the network.
You can often manage influencers from the same platforms you use for affiliate marketing. As affiliate and influencer marketing converge with the rise of performance-based compensation, the two increasingly need similar management tools.
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Platforms. Technology platforms sit on the other end of the spectrum. These solutions provide a suite of self-service tools to help your internal team recruit and manage influencers.
Connecting with creators through partnership management platforms
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