What to look for in a creator marketplace
Not all marketplaces offer the same features, but there are a few that no one should go without. Brands should consider these three things when shopping for a marketplace:
Access to data and data compliance. Marketplaces should collect first-party influencer data and comply with social networks’ terms of service and API guidelines. This helps brands make data-driven decisions from performance metrics such as average engagement rates, comments, likes, and impressions (without jeopardizing privacy).
Verified influencers. Creators who opt into a marketplace are there to work. You’ll find motivated, engaged professionals responsive to brand outreach.
Easy ways to connect with influencers. Content creator marketplaces provide the tools to help brands facilitate and grow their relationships with prospective partners. Direct messages can discuss KPIs, and negotiate in-platform. Discovery tools like extended search can help brands find influencers outside their usual networks.
Connecting with creators through partnership management platforms
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