What it means to be a creator
Creators develop personal branding with a face acting as an individual or group. They have authority over topics ranging from fashion to food, travel, and more. For example, when you think of Huda Kattan, what comes to mind is makeup, beauty, and skincare—this is why she created her beauty brand. Whether you would buy her products or not, she’s become a beauty expert and carries influence. Creators post content or share posts on social media to engage with their followers. Authentic creators are honest and opinionated, unswayed by outside influences or businesses. Their audiences know they’re getting the whole truth, which builds trust. Trust affects the consumers purchasing decisions thanks to a mixture of the creators →
Authority
Knowledge
Position
Lifestyle
You can also define influencers based on audience relationships. A high-value creator will tick the following boxes: ● Does the audience trust the creator? ● Can the audience consider them a resource, friend, or direct source of knowledge? ● Does the audience interact with the creator?
Creators aren’t new, but they’re evolving
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