Stio increases sales by 25% with impact.com

Situation An affiliate program with growing needs

Stio offers beautiful, functional products for those steeped in mountain life. The outdoor apparel aficionados partnered with Clique Affiliate in 2015 to optimize its underperforming affiliate program. The brand's unique direct-to-consumer business model gave them a competitive edge and increased publishers’ interest in their affiliate program. Stio and Clique needed a network with innovative tools to match the program’s popularity. The team contended with high costs, complex program management, and limited partnership control.

The search for a new management solution required the agency to identify the challenges preventing growth in Stio's program. ● Imprecise attribution meant the team could not accurately identify each partner’s or channel’s contribution to conversions. ● Limited reporting capabilities prevented a deeper insight into the customer’s purchase journey, contribution to non-attributed sales, and channel incrementality. ● Restrictive commission terms hindered the opportunity to optimize the rewards strategy for top-performing partners.

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