Solution (cont.) A management solution driving program growth
Gained insights into partner incrementality with the powerful Optimize reporting suite The team accessed impact.com’s robust Optimize reporting suite to address the lack of visibility that previously hampered them. Key reports included: ● The Contribution report gave insights into each partner's contribution as an Introducer (first-touch), Closer (last-touch), or Influencer (other points in the conversion path), ● The Leapfrogging Summary report offered a look into the final partner interactions in a conversion path within a specified time window. ● The Crediting Concerns Report provided information on shopping behavior and attribution. The team optimized contracts/IOs to align with program KPIs with this data.
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