Stio increases sales by 25% with impact.com

Solution (cont.) A management solution driving program growth

Recruited top-tier partners, such as Outside, using automated Discovery tools Stio leveraged impact.com’s Discovery tool to automate a once-manually-run partner recruitment strategy. Features, such as the Extended Search, introduced large media partners and publishers, including Outside, Gear Junkie, and Active Junky. Additionally, the team tapped into impact.com’s curated Recommendations to target recruitment efforts around holidays and special events, like Father’s Day and Memorial Day—maximizing audience reach. Regulated the use of coupon codes with innovative technology The Match Expression Tool Regex ensured media partners received credit for all referrals using their codes.

At the same time, the Promo Codes Exception list reduced publisher expenses by blacklisting exclusive and non-affiliate codes. Additionally, the team used Paid Search Monitoring to police trademarked keywords and Stio coupon violations.

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