The influencer ecosystem can be further broken down by type of content creator:
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Personalities: Influencers who produce their social presence like a reality show; you know what they ate for breakfast, who their best friends are, and what their favorite candle is. Audiences really feel that they know these creators– and put as much trust in their recommendations as they would their own friends’. Visual informants: Your standard social influencer; they’ve got a following based on who they are, who they know,
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● “Creativists”: Old school visual talents, generally coming from artistic background; they’ll post a beautiful picture of a coffee mug and, while that content may not convert well, it can be really successfully deployed by a brand across their owned and paid channels. or what they’ve worked on. Because their platforms are built on popularity and good taste, visual informants can lend positive brand sentiment and influence buying decisions just by being seen or associated with a product.
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