Solution (con’t) Teaming up with impact.com to reallocate spending while investing more in partnerships
The tier levels are as follows:
Paying partners easily with integration and Dynamic Payouts
● Tier 1. HubSpot affiliate partners receive 30% commission on every signup that converts to a paid subscription. ● Tier 2. Super affiliate partners receive 30% commission on every signup that converts to a paid subscription plus additional bonuses. ● Tier 3. Elite affiliate partners receive custom commissions based on their performance in the HubSpot program. Additionally, HubSpot cultivated stronger relationships with affiliates through its own CRM platform. The team sent custom performance emails to each partner tier. As a result, partners were informed and motivated, and HubSpot stayed top-of-mind for partners.
HubSpot integrated its own CRM platform with impact.com’s application programming interface (API) to track signups, payments, cancellations, and the validity of purchases. The API pulled down partners into its campaign and synced them to HubSpot’s CRM. The company took full advantage of impact.com’s Dynamic Payouts to incentivize partners and drive demand. This feature allowed HubSpot to pay partners on a cost-per-action (CPA) and/or cost-per-lead (CPL) model. With Dynamic Payouts, HubSpot implemented a three-tiered compensation structure. Partners graduated to the next tier once they reached certain performance thresholds.
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