Solution (con’t) Teaming up with impact.com to reallocate spending while investing more in partnerships
“Having all the metrics on a call with a partner is huge. We’re able to dig in and see where things went well or went wrong. The payout customization is also great — powerful and easy to set up.”
Keeping up to date with data
HubSpot used impact.com’s in-depth reporting data to track the quality of leads and implement quality checks to ensure the greatest impact. When discussing business goals with partners, the company used impact.com’s performance reports to pull up and delve into relevant metrics easily. This ensured that all parties were always up to date on what was working and what wasn’t. HubSpot and its partners could use this essential information to adjust partnership efforts for better results.
Nancy Harnett Head of Affiliate Marketing HubSpot
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