Partnerships program ROI is worth it
Mature partnerships programs contribute an average of 28 percent of overall company revenue. That alone is a solid reason to set up and grow a partnerships program. 1 In a Forrester study conducted for impact.com, the research revealed that brands find these common outcomes with partnerships programs: 2
55%
73%
Improved brand awareness
New customer acquisition
49%
Increased revenue
11
1. Forrester, “Invest in partnerships to drive growth,” 2019. https://go.impact.com/PDF-PC-AW-InvestInPartnerships-Forrester2019.html? _ga=2.139200179.1829692798.1639599677-1615334427.1625145987 2. impact.com, “The state of commerce content in 2021: Benchmarks, challenges, and recommendations for brands,” 2021. https://go.impact.com/PDF-PC-ED-The-state-of-commerce-content-in-2021.html
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