Understanding affiliate and influencer partnerships
You may want to explore affiliate and influencer partnerships first.
Affiliate programs: A simple first step to partnerships
Affiliate programs are arrangements where a brand pays an affiliate (also called partners or publishers) a fee for generating clicks
or sales from affiliate links. These programs are also known as partner programs and referral programs. When an affiliate joins a brand’s affiliate program, the brand assigns unique tracking links, which the affiliate can fetch from its partner portal. The affiliate then uses these links on its website, social media posts, emails, and other places it promotes the brand. The affiliate receives a commission from the brand for any purchases made through the affiliate links. It’s a lot to manage, but the impact.com platform automates this activity.
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