Influencer programs: A great way to increase awareness and bring new customers
Influencer partnerships occur when brands collaborate with influencers. Influencers help drive brand awareness and purchasing decisions through product placement and endorsements on social media.
An influencer becomes a true partner when a brand forges a long-term, always-on relationship with them. Using an influencer for a one-off influencer marketing campaign is not a partnership.
It becomes more of a true influencer partnership when the relationship deepens into something more evergreen.
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