Influencer programs provide more than just conversions
According to one study, influencer marketing generates about $18 for every $1 spent. 1 Ecommerce stores, in particular, are using influencer partnerships to accomplish a few critical goals: 1. Promote their store. When influencers talk about a product, they can simply share a link and send customers your way. 2. Share user-generated content. People trust influencers more than they trust even influencer marketing, so content created by users about your business adds to your trust quotient. 2 3. Use testimonials from influencers in other places. Creative content that influencers produce about your brand is helpful in ad campaigns, product pages on your website, landing pages, in your newsletters, or in your own social media. It works as social proof about your brand. 4. Create targeted promotions. Sales and discounts are better when they target a specific audience. These kinds of promotions work well with influencers.
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1. “Werner Geyser, “The state of influencer marketing 2019 : Benchmark report [+infographic],” Influencer Marketing Hub, August 18, 2021. https://influencermarketinghub.com/influencer-marketing-benchmark-report-2021/ 2. Klara Melnar, “User-generated content: Why is it important?,” Mediatoolkit, accessed November 29, 2021. https://www.mediatoolkit.com/blog/user-generated-content-why-is-it-important/
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