If a significant publication frequently covers your brand and you’re generating substantial sales from its website, consider directly reaching out to develop a connection. Seek other ways to collaborate on commerce content opportunities.
3
The best course of action is to test your spend on partners that experience significant growth.
4
If a partner is not delivering value as expected, weigh your options. Do you need to increase the commission rate to encourage the partner to produce more traffic? Do you accept the situation and simply spend less time focusing on more valuable partners? Talk to your partner to promote an open and transparent relationship. If you‘re expecting more value, ask why you're not seeing it.
5
Consider establishing a test budget to try out different incentives and commissions when working with influencers.
6
To optimize future spending, examine the previous month's influencer channel performance. Take into account seasonality and content needs for the upcoming month.
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