Managing the partnership life cycle CHAPTER 4
Successful partnership creation and management occur through a framework covering all the activities used to create, measure, deepen, and optimize a business’s relationship with its partners. This optimized framework is known as the partnership life cycle. 1 Since it applies across all partnerships, there’s no need to treat every partnership as a unique entity to be individually handled.
1. “Infographic: Managing partnerships throughout their life cycle,” impact.com, accessed November 23, 2021. https://impact.com/partnership-cloud/pc-aw-ig-managing-partnerships-througho ut-their-life-cycle/
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