The outcome: Using the impact.com platform’s robust promo code tracking, the company could rapidly scale, easily tracking and attributing sales to each partner even if a partner didn’t use tracking links. Ivory Ella also began grouping its partners into segments to take advantage of the unique way each segment added value to the partnerships program as a whole.
By the end of its first full year on the impact.com platform, Ivory Ella saw:
11 percent of its total revenue coming through the partnerships channel
11%
19x
19 times ROAS
After setting a solid baseline in the first year, the company focused on its Q4 revenue, increasing year-over-year (YoY) Q4 revenue by 55 percent and generating 17 percent of all revenue through the partnerships program
+55%
33
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