Corkcicle
Corkcicle is a lifestyle and consumer brand focused on hydration that leverages ecommerce platform Shopify to manage its online store. Although initially hesitant about starting an affiliate program for fear of attracting low-quality customers, Corkcicle decided to pursue the affiliate channel to help drive traffic and fuel revenue growth.
The need: After launching its partnerships program, Corkcicle realized its customer acquisition and affiliate performance was hindered by a modest partner network with scant content partnerships opportunities. The goal: Corkcicle’s partnerships team knew there was much more affiliate revenue potential out there, so it sought to optimize its affiliate program by diversifying channel revenue share and expanding its customer base.
“The affiliate channel has become a fundamental part of Corkcicle’s marketing portfolio. It’s the perfect complement to our other digital marketing efforts as it has expanded the prospecting reach while also driving people down the funnel.”
Amanda Nelson, Vice President of eCommerce, Corkcicle
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