1. You’re not too small
If you’re big enough to do marketing, you’re big enough to have affiliate or influencer partnerships. Why? Because a brand’s marketing may build brand awareness, which is very important, but it does not necessarily build trust. A survey conducted by Matter Communications in 2020 showed that only 38 percent of consumers polled were likely to trust recommendations from a brand, while 61 percent were likely to trust recommendations from a “friend, family member, or influencer on social platforms.” 1 If you’re not yet performing marketing activities, you may be at the stage of building brand awareness. This important step can help your potential partners succeed later.
If you’re already marketing and want to move into partnerships, the Shopify app can help you seamlessly integrate with the impact.com platform and gain access to added benefits. At about 16:1, return on ad spend (ROAS) is even better for Shopify merchants that use impact.com. Not bad when you’re small or want to use your dollars wisely.
61%
trust friend, family member, or influencer recommendations.
7
1. “Matter survey reveals consumers find influencers more helpful and trustworthy than brands during the pandemic,” Matter, May 26, 2020. https://www.matternow.com/blog/matter-survey-reveals-consumers-find-influencers-more-helpful-and-trustworthy-than-brands-during-the -pandemic/
Powered by FlippingBook