Situation Expanding to a new market
As a leading global sporting goods retailer offering 10,000+ products across 80+ sports, Decathlon expanded its North American territory to Canada. Relationship- building with key affiliate partners was essential for connecting with a new market and introducing its products. The team conducts extensive field and lab testing to manufacture quality sports equipment and gear based on findings and customer feedback. With a fairly new partnerships program, diversifying the partner portfolio beyond affiliates and coupon sites became imperative to understand how each partner’s customer demographics and personas relate to Decathlon Canada. Additionally, the limited resources and experience with affiliate marketing internally made partner management time-consuming and affected efficiency .
There was no recruitment strategy, and current affiliate partners weren’t being optimized. The team needed two things to succeed with affiliate partnership management:
1.
An agency with Canadian retail affiliate experience
2.
A robust and intuitive management platform
Situation
Solution
Outcome
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