Outcome Growth in affiliate revenue, conversion rate, and efficiency
affiliate revenue year over year growth
533%
Within the first six months of launching Decathlon Canada’s affiliate program on impact.com, the team saw a 533 percent increase in affiliate revenue. Revenue grew by another 503 percent in the second year and continued upward in the third year. In the first six months, the team saw an average conversion rate of 2.8 percent. After just six more months, that shot up to 4.8 percent. By the program's third year, the affiliate program had reached a conversion rate of 7.9 percent. The team credits the impact.com platform with helping them achieve such rapid success. The platform’s tools empowered them to continually optimize resources so that they could spend more time on outreach and work more closely with their partners.
conversion rate increase after three years
182%
20%
efficiency boost
Situation
Solution
Outcome
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