Decathlon Canada grows affiliate revenue by 533%

Solution Leveraging time-saving tools to increase efficiency

The impact.com partnership platform and technology solutions have been extremely effective, allowing our team to focus on building strong relationships, recruiting efficiently, and onboarding new partners, which has resulted in the continued growth and success of our program each year.

Decathlon Canada chose Seven Square Media for their proven expertise and experience in affiliate management to launch a partnership program in 2019. The team at Seven Square Media used impact.com's features and tools to position the sports retailer brand's program for success.

Diversifying the partner portfolio for better reach

The impact.com Marketplace allowed the recruitment team to filter their partner search according to the audience, country, demographic, and category. The tool's additional affiliate recommendations introduced new partnership opportunities within Decathlon Canada's verticals—resulting in collaborations with key partners like Brim Financial, Klarna, and Buzzfeed. The team capitalized on the platform's key suggestions for seasonal campaigns and the newly-added partner features.

David Zagury Head of Digital Marketing, Decathlon Canada

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