Decathlon Canada grows affiliate revenue by 533%

Solution (cont.) Leveraging time-saving tools to increase efficiency

Implementing paid search policies to avoid violations

Analyzing reports to drive partner performance and customer insights

As the program matured, the team needed to monitor the search space more aggressively. The impact.com Paid Search Monitoring feature helped implement policies that ensured partners followed guidelines and identified violations. The platform’s subscriptions allowed for monitoring ten keywords across Google and Bing. Paid Search Monitoring empowered the team to take swift action to resolve issues like publishers using branded keywords in search engine marketing, which violated Decathlon Canada's terms and conditions.

The impact.com platform's reporting function improved team efficiency by 20 percent by offering a variety of in-depth reporting options to achieve various outcomes: ● By using the Behavior Report in impact.com's Optimize feature, the team gained context into customer behavior at various levels, including partner, ad, partner group, and deal. ● Optimize's Customer Value Report and Behavior Report gave insight into partner customers, average order value (AOV), and same-day conversion. The team used the data to strategize a commission plan to incentivize partners to drive incremental sales.

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