Decathlon Canada grows affiliate revenue by 533%

Solution (cont.) Leveraging time-saving tools to increase efficiency

Analyzing reports to drive partner performance and customer insights (cont.) ● The Action IDs of impact.com's Advanced Action Listing Report helped review the entire customer journey to accurately attribute the affiliate channel for an order. ● The Benchmark Report within the Optimize suite provided a comparative analysis to benchmark Decathlon Canada's program performance against other sports advertisers in the affiliate industry. The analysis focused on active partners, conversions, and cost per action. ● The Benchmark Report also assisted with analyzing the brand's partners and ranked them against their segment size. The team used this data to identify active and top-performing partners in the program.

Situation

Solution

Outcome