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1. Gifting
The savviest of influencers know gifting can be a vital part of growing their business, which is why even top-level influencer partners still seek out gift-only collaborations. Gifting allows influencers to try out new products and review them, sometimes before their competitors, which draws audiences that want to see someone they trust try a product before they buy. Influencers also recognize the power of gift rewards as a gateway to future work with brands. From an influencer perspective, gift-only collaborations can:
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Make them more valuable to their followers
Provide simple-yet-effective content for their channels Give them a low-commitment test run of working with a brand
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Build their reputation and portfolio
Lead to long-term partnerships
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