A marketer’s perspective on comped events or trips Comped event or trip attendance is a great solution for marketers keen to save on influencer fees, especially if they don’t have robust attribution modeling in place to truly understand the influencers driving conversions. While other industries are increasingly seeing the value in using influencers in their campaigns, it’s difficult for travel marketers in particular to track ROI due to consumer habits of booking holidays often six months to a year past the campaign date. Influencers can offer premium content and access to their follower-base. By taking their own unique photos of their experience, influencers’ content surrounding a comped trip or event will be more authentic and exciting for their audience as they can give live insights and exclusive access through their Stories, Reels or other posts. For what types of businesses are comped events or trips ideal? Larger companies and organizations in travel or entertainment, who have a high-value product to offer. This payment performs best as a non-cash alternative for macro and mega influencers.
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