Payment method
3. Store credit and rebates
Store credit and rebating works similarly to gifting — it tends to target the same influencers and yields similar results — but with some key additional benefits for the brand. Unlike gifting, where influencers must disclose these partnerships to their followers (usually by adding the hashtags #ad or #gifting) in accordance with the CAP Code, rebating through store credit requires no such disclosure. Influencers can find non-cash alternatives to payment disrespectful — but they’re much more likely to accept store credit/rebate-based partnerships if the store stocks high-value items or addresses a personal need of that person. Referral fees are a way to monetize content and take a step beyond gifting. Seek “authentic” influencers for store credit and rebates — and there’s no better place to start than your own customers and fans of your brand.
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