Seven ways to pay influencers today and tomorrow

But, how do influencers even begin to calculate what their posts are worth? The largest celebrities with the biggest, most engaged followings can command the most, with Kylie Jenner (196M followers) and Christiano Ronaldo (238M followers) both reported to have a set fee of $1million for a sponsored post. But the good news is: not every sponsored post has to be as expensive as it does for the Ronaldos and the Jenners of the world. Pay-per-post, and its impact, is also achievable for those who simply can’t splash out seven figures on one post. It’s just about selecting the most relevant and effective influencers for your product. for the nano, micro- and macro-influencer s of the world. Here are some benchmarks on pay per post costs in 2020: 5 ● Facebook: influencers on the platform charge an average of $25 per post, per 1000 followers ● Instagram: a cost-effective channel with an average price of $10 a post, per 1000 followers ● Twitter: At $2 per post, per 1000 followers, Twitter offers the lowest influencer marketing prices ● YouTube: on average influencers charge $20 a video, per 1000 subscribers ● Snapchat: influencers on Snapchat charge $10 per post, per 1000 followers ● Blog: influencers charge around $60 per post, per 1000 unique visitors for this service

5 “Influencer marketing pricing, how much does it cost in 2021?,” WebFX, accessed June 17, 2021. https://www.webfx.com/influencer-marketing-pricing.html