Payment method
5. Pay-per-post and sponsored posts
In 2017, research indicated some brands in the UK were willing to fork out as much as £75,000 for a single post on Facebook from a celebrity. They’d pay £67,000 for an identical sponsored video on YouTube. In 2020, celebrity influencers could fetch as much as $1 million per post on Instagram. These large sums contrast starkly with the average cost per post for smaller scale influencers who often offer higher engagement rates and greater reach to more targeted audiences. Ultimately, when it comes to sponsored posts, there is a significant price range, which depends on a variety of factors such as follower count, audience engagement, type of content, and more.
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