Seven ways to pay influencers today and tomorrow

A marketer’s perspective (cont.) Whereas in the past brands could get away with more gifting and cashless incentives when paying these kinds of partners, most influencers now expect compensation in the same way marketers would pay any other resource. In fact, a lot of influencers are seeking longevity in their partnerships, and are looking for long-term contracts rather than one-off payments. Specialist influencers who have taken a long time to develop and get to know their audience know the value of that when it comes to marketing.

For what types of businesses are pay-per-posts and sponsored posts ideal? Larger companies and organizations in travel or entertainment, who have a high-value product to offer. This payment performs best as a non-cash alternative for macro and mega influencers.