A marketer’s perspective (cont.) Those with fewer than 10,000 followers, or who include entire outfits in a single post on their feed, may prefer to use platforms such as LikeToKnowIt, where they can display all affiliated products individually with cataloged affiliate links. Promo codes and unique landing page shoutouts are other effective tools for tracking and influencer’s contributions. Youtube makes it easy for creators to include as many links as they want in their video descriptions. Tracking and measurement options evolve with social platforms, so it’s important to partner closely and directly with your creators to ensure you’re always leading the market. For what types of businesses are performance-based partnerships ideal? High-engagement, growing creators open to direct response activations. Requires pre-determined measurements of performance and terms to be properly laid out prior to campaign going live.
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