A marketer’s perspective on performance-based partnerships The influencer knows that what they earn depends entirely on the actions users take after clicking their link, which places the onus on the influencer to convince their followers to convert their posts into sales. This gives them an incentive to put more effort into creating quality content that sells. Often arrangements between marketers and influencers are percentage-based, with a commission falling between 5 and 30% on average. For reference, professional bloggers can earn between $1,500 and $8,000 per month through affiliate marketing relationships.
To manage performance-based payments for influencers at scale you need partnership technology and automation that allows you to customize contracts and payouts and effectively track performance, but there are some alternative tools that can help.
For example, affiliate links can be effective when using the ‘swipe up’ option on Instagram’s Stories — available to influencers with more than 10,000 followers. Influencers can easily reference a product in their stories, and then link to the product via an affiliate link — all the customer has to do is swipe up, and an affiliate program automatically tracks conversion.
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