Seven ways to pay influencers today and tomorrow

With the fixed rate plus performance bonus model, everyone wins. The brand pays the influencer a base sum for the post, but sets sales targets and terms with the influencer that they must reach to receive bonus payments. From the influencer’s perspective, they’re rewarded for every sale they make. This gives the influencer two means of incentivization: first, the fixed rate demonstrates that the brand values their work, and second that the more sales their content generates, the more lucrative the partnership becomes. Brands can construct a bonus system in a number of ways, for example: ● Clicks ● Conversions ● Order value ● Specific product sales

If you’re looking to drive sales and engagement at scale with a payment system that rewards only genuine, quality results then this might be the best route for you.