A marketer’s perspective on fixed rate plus performance bonus payments A fixed rate plus performance bonus payment model is a great way to build trust with high-value partners. By making an upfront investment you are proving that you value their time and content creation, and influencers will put in more effort to benefit from the performance bonus. This creates opportunities for:
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Amends and feedback: making sure you get the final product(s) just right
Content collaboration: influencers want their content to perform, so they will be keen to work together Review cycles: fewer delays and less pushback along the way to improve quality and performance for both parties
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Future campaigns: influencers will be more engaged and ready to help on your next campaign
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