Seven ways to pay influencers today and tomorrow

The single greatest thing you can do to ensure the efficacy of your influencer program is to take the time to analyze the different factors that come into play with your influencer partnership and choose wisely what kinds of payment structures work to create the optimal partnership for both parties. Influencer marketing is no longer a plug and play “hope for the best”channel and there is no one way to pay influencers, but there are two things you can do to get with the times on influencer payments: personalize and customize.

Beyond getting the best ROI for your organization, remember that influencers partnerships work best when they are beneficial to both sides. Influencers want to be paid fairly, on time and in a way that motivates them to produce, and share great content. Big brand or small, do what it takes to get with the influencer program

for today and tomorrow, so you can create a mutually beneficial relationship for both influencer and brand. The enduring partnerships that result will provide sustained value. After all, paying your influencers in the right way, will pay you right back.