It’s not just the thought that counts, it’s the customization CHAPTER 5
Gone are the days when brands could rely on gifts as payment or promotional posts for exposure — influencers are more business-savvy and they know their worth now, more than ever. Marketers also know how much influencers impact their sales, so the benefit is mutual. Influencer payments have not only developed and changed over time, but there are also multiple ways to pay them, dependent on a number of factors: ● Expertise of the influencer ● Follower count ● Audience engagement ● Content quality ● Brand product value or brand size ● Brand budget ● Length of partnership (short term/long term)
“ You would be amazed how much photographers sometimes get paid to take a picture, but we value that; why do we not do the same for an influencer – because they are still delivering great creative in that way. I think more respect for the craft would help. ”
Cody Eastmond Senior UK Director The Communications Store
Powered by FlippingBook